Everyday we bash and mash our heads and keyboards together thinking of innovations and bringing those innovative ideas to life. To us, serious work does feel like a game most of the time as we solve problems and figure out business puzzles everyday.
Embedded Finance (EmFi) refers to the integration of financial products and services into a non-financial company’s platform by using APIs (Application Programming Interfaces) in order to create a seamless experience for their users.
Every credit card has a unique value proposition that is attractive to a specific end user – A travel benefits card for the wanderers, A cash back card for the value seekers, A double reward point card for the Loyal customers and so on. What if we have a card offering that puts the power of choice in the hands of the customer is the crux of the LIT Card.
“Credit Cards are the best form of financial instruments ever introduced on the planet” -…